I can finally drink pumpkin spice lattes, because well, pumpkin spice.
I can stop sweeping the front porch so the leaves and spiders can accumulate in preparation for Halloween.
I can start wearing longer sleeves. Scratch that. It’s still in the 90s around here. But cooler air is on its way.
Anyway, I can’t help but to get excited when the seasons start to change and the air begins to chill and costumes begin to take over the stores.
So what’s the big deal?
#PINKWASHING SEASON IS ALSO HERE
For those who don’t know what I’m talking about, here’s a little background according to Urban Dictionary.
“Pinkwashing – The act of using breast cancer to guilt consumers into buying a product which, if it had not been for the advent of aiding the cure for cancer, they would not have bought.”
October is also the month of my breast cancerversary so maybe that’s why I’m super sensitive. I’ll write about that later.
For now, can we all agree to chill on the money grubbing? While breast cancer awareness is a multibillion-dollar industry, women are losing their jobs, going bankrupt, and losing their homes. I mean, how do you honestly think buying a pink lightbulb, or some leggings covered in pink ribbons, or a pink pen is going to help a woman who is grappling with the realization she has a critical illness?
Newsflash: they won’t.
Seriously, we need to stop with the awareness campaigns and start with the support campaigns. All the pink crap you spend your hard-earned cash on will not do a thing to help us. I mean, really help us.
So, what can you do? Plenty! Here are some suggestions that will make a real difference:
- Prepare a meal
- Drive her to her next appointment
- Clean her house/wash a load of laundry
- Walk her dogs/feed her cat
- Wash her car
- Stop in to say hello and don’t act all weird about it
- Visit your local hospital and see about volunteering
Do us and your wallet a favor. Think before you pink.